Privacy Policy

1. Introduction

At CouchBaron.com, we are committed to upholding your privacy and to preserving the security and integrity of your personal data. We recognize the importance of safeguarding your personal information and are fully dedicated to compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy Policy outlines how we collect, process, use, store, and protect your personal information when you interact with our website, services, or make purchases.

2. Scope of This Policy and Data Controller Role

This Privacy Policy applies to all users of CouchBaron.com and covers all personal data collected through our website, digital services, and related platforms. CouchBaron.com acts as the data controller for any personal data processed through this site and is responsible for ensuring that such processing complies with relevant privacy regulations. If you have any questions or concerns, you can reach us at [email protected].

3. Categories of Data We Process

We may collect and process various types of personal data as outlined below:

a. Usage Data: Includes information about your interaction with our website, such as browser type, IP address, referring URLs, pages visited, time and date of access, and session duration.

b. Account Data: Includes information you supply when creating an account, such as your name, physical address, email address, and phone number.

c. Profile Data: Includes preferences, interests, purchase history, browsing behavior, and any feedback or survey responses.

d. Communication Data: Includes information provided when you contact us for support, submit inquiries, or correspond through our contact forms or email.

e. Technical Data: Includes device-specific identifiers, operating system details, browser configurations, and hardware specifications.

f. Transaction Data: Includes payment information (only processed through secure third-party processors), shipping details, billing addresses, and transaction history.

g. Preference Data: Includes your consent and opt-in or opt-out settings for marketing communications, newsletter subscriptions, and product interest signals.

4. Legal Bases for Processing Personal Data

CouchBaron.com processes your personal data lawfully under the following legal bases:

– Consent: Where you have explicitly given consent for specific purposes, such as subscribing to our email newsletter.
– Contract: Where processing is necessary to perform a contract, such as fulfilling orders or delivering customer support.
– Legal Obligation: Where processing is required to comply with applicable laws and regulations.
– Legitimate Interests: Where processing is necessary for our legitimate interests, provided such interests are not overridden by your fundamental rights or freedoms (e.g., fraud prevention, service improvement).

5. Your Rights

Under the GDPR and CCPA, you have a range of rights regarding your personal data:

– Right to Access: You may request access to the personal data we hold about you.
– Right to Rectification: You may request correction of inaccurate or incomplete data.
– Right to Erasure: You may request the deletion of your personal data, subject to legal limitations.
– Right to Restriction: You may request the restriction of certain processing activities.
– Right to Data Portability: You may request a machine-readable copy of your personal data for transfer to another provider.
– Right to Object: You may object to processing based on our legitimate interests or for direct marketing purposes.

To exercise any of your rights, please contact us at [email protected]. We reserve the right to verify your identity before fulfilling your request.

6. Security Measures

Protecting your data is a top priority. CouchBaron.com maintains robust technical and organizational security measures, including:

– Data encryption (transport and storage)
– Role-based access controls and authentication protocols
– Secure data backup practices
– Staff privacy training and awareness programs
– Risk assessments and security audits to ensure continued protection

7. International Transfers

Where your personal data is transferred to countries outside the European Economic Area (EEA) or your region of residence, we implement appropriate safeguards such as:

– Standard Contractual Clauses approved by the European Commission
– Approval mechanisms under the GDPR
– Compliance with protections under the CCPA for California residents

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or to comply with legal, regulatory, or operational requirements:

– Usage and Technical Data: Retained up to 26 months for analytics and system performance monitoring.
– Account and Profile Data: Retained for the duration of the account plus up to 12 months post-deactivation.
– Communication Data: Retained for up to 24 months for quality control and legal accountability.
– Transaction Data: Retained for 7 years in accordance with financial and tax obligations.
– Preference Data: Retained as long as you remain opted-in and up to 12 months after withdrawal of consent.

9. Cookie Policy

We use cookies and similar technologies on CouchBaron.com to enhance your browsing experience and collect relevant data. The types of cookies in use include:

– Essential Cookies: Necessary for the core functionality of the site, including login and checkout.
– Functional Cookies: Enable personalization features, such as remembering your preferences and region.
– Analytics Cookies: Help us understand how users interact with the site and identify improvement areas.
– Performance Cookies: Enable us to optimize site speed, responsiveness, and troubleshoot errors.

10. Cookie Management and Regulatory Compliance

In compliance with GDPR and CCPA, you are provided the option to manage your cookie preferences upon first visit to CouchBaron.com. You may:

– Accept, reject, or customize cookie categories through our cookie banner or settings page.
– Use browser-level settings to block cookies at any time.
– Withdraw consent or modify preferences at your discretion.

We honor “Do Not Track” signals and provide California residents with options to opt-out of the sale or sharing of personal information, as defined under the CCPA.

11. Special Protections for Children

CouchBaron.com does not knowingly collect or process personal data from individuals under the age of 13. If we discover that a child under 13 has provided us with personal information, we will take prompt steps to delete such data. Parents or legal guardians who believe that their child has submitted personal data may contact us at [email protected].

12. Policy Updates and Notifications

We reserve the right to update or modify this Privacy Policy without prior notice. Any changes will be reflected on this page and accompanied by a clear notice where appropriate. You are encouraged to periodically review this policy to stay informed about how we protect your data.

13. Contact Us

If you have any questions, concerns, or feedback regarding this Privacy Policy or our privacy practices, please reach out to us at:

Email: [email protected]

We are committed to ensuring compliance with all applicable privacy regulations and to addressing your issues promptly and transparently.